Concepts by Dean Street

But when someone finally lands on your website, it doesn't come close to capturing who you are or the kind of transformation you actually create for people.

That gap bothered me enough to do something about it.

Concepts by Dean Street is where I reimagine what your brand could look like online when your digital home finally matches the depth of the work behind it.

I create concepts for brands that inspire me, because I believe the right people deserve to see themselves reflected with the same excellence they pour into everything else.

I'm Jay Dean, founder of Dean Street Creative. For over a decade I've worked with high-achieving entrepreneurs, celebrities, and influencers to build brands that are both profitable and deeply meaningful. My work spans brand strategy, web design, offer architecture, and product development, all rooted in the belief that the most powerful brands are the ones that feel completely true to the person behind them.

Dean Street Creative has worked with brands featured in Forbes, Mind Body Green, Black Enterprise, BET, and VH1.

I started Concepts by Dean Street because the quality of your work and the lives you change deserve a digital home that reflects both.

The Digital Home.

You've seen what your brand could look like. Now let's build it. Your site will be live and ready to work for you within days of your final approval.

Everything that's included

A fully custom website designed around your brand, your voice, and your audience
Hosting so you never have to think about the technical side
A live site that's ready to receive clients the moment it launches
Your final payment is due before your site goes live

Pay in Full

$1,250

Due in two installments. Reserve your spot with your first payment. Final payment due before launch.

Two Payment Option

$695 x2

Same offer, same result. A little more flexibility for you.

Add Monthly Management

$200/month

Hosting, maintenance, and one update per month so your site always stays current. Cancel anytime.

Book a Call with Jay

Questions, answered.

How does this work?

When I send you a concept, it comes with a personal video of me walking you through the site and explaining every decision I made. If you have an existing website, I'll show you a before and after so you can see exactly why this direction works better for where you're going. If you don't have a website yet, I'm showing you what becomes possible for your business when you finally have one. After you watch the video, you have the option to book a call with me where we can talk through anything you'd like to change, discuss pricing and timeline, and answer any questions you have before we move forward.

Is this really free?

Yes, completely. There is no obligation to purchase anything. I get genuine joy out of handpicking the people I want to work with and imagining what their brand could look like at its fullest. If it's a yes for you, I would love that. If it's not the right time, that's okay too. Either way, the concept gets added to my portfolio and I walk away having created something I'm proud of.

What if I want changes to the concept?

You're absolutely welcome to request changes. Every concept comes with up to three revisions so we can get it to a place that feels completely right for you before we move into the full build.

How long does it take to build the real thing?

I work quickly. I can build a website in as little as a day or up to a week depending on the scope. For larger or more complex partnerships, we'll talk through a timeline together on our call so you know exactly what to expect.

Do you only work with certain kinds of people?

I work with service providers who I believe would genuinely benefit from a better online presence. If your work changes people's lives and your website isn't reflecting that, you're exactly who I had in mind when I built this.

What does it cost to work with you?

It varies. If you want your website done in a day or a week, you can explore the Brand Upgrade at brandupgrade.deanstreetcreative.com. For more complex partnerships, investments start at $10,000 and up. Payment plans are available. Everything in between is a conversation.

What other services do you offer?

Concepts by Dean Street is one expression of the work I do. My main body of work lives at Dean Street Creative, where I partner with brands on a deeper level, typically anywhere from six months to a year. Together we work through everything that makes a brand truly work: positioning, brand identity, offer architecture, pricing strategy, product development, and everything in between. If you're looking for more than a website, that's where we go next.

If your website does not clearly communicate the value of your work, it's costing you opportunities.

The Concepts.

The Digital Home.

Questions, answered.